Product Execution: The Key to Success for Any Merchandising Program

January 25, 2013

Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment.

Interestingly, one recent study found that unit sales rose 29 percent and dollar sales rose almost 30 percent when an efficient merchandising program is used to ensure product is always stocked and ready for sale. That is convincing evidence to suggest that an investment in executing consistent product placement is a worthwhile and cost effective endeavor.

No matter how great the product is or how well-priced it is, if it is not executed properly and regularly onto the selling floor, then the program is compromised from day one. Your entire investment can go down the tubes if your product never makes it out of the backroom because the store staff does not have time to stock it.

Counter Intelligence Merchandising is the conduit between making sure great plans become great sales. Our main focus is ensuring that YOUR product is out of the stockrooms and out on the selling floor.

Call us at 800-459-0565 #240. We would welcome the opportunity to demonstrate how Counter Intelligence Merchandising can be an asset to your company.