The Role of Technology in Merchandising Services

Technology plays a crucial role in merchandising. Two of the most important ways in which technology can increase the success of small business merchandising is by keeping track of product information with a Unified Merchandising Experience (UME), and taking photos of the design layout for the interior and/or exterior. Counter Intelligence uses these technological sources to ensure your small business is running smoothly! We want you to be in complete control, and to be informed of all aspects of your business.

Inventory Control

Inventory control is the records of all product stock. Keeping track of inventory is an important role in keeping organization of your products. Our UME is an interface that allows you to access your product information at any time. At Counter Intelligence, we equip all of our merchandisers with a portable tablet, which allows them to update information about your merchandising plan on the go.

UME is essentially a data collection, management and reporting tool allowing the client the ability to view their merchandising services information in complete detail. UME is an easy-to-navigate dashboard, which displays the information graphically. It reports any issues affecting sales, where positive or negative, as well as sales inventory. This interface is extremely advanced, allowing you to track where merchandise is located in retail stores, and which stores are in need of more products.

Everything you need is reported right away. We take pride in being one of the most accurate and communicative merchandising companies in Canada.

Photographs

Photographs are taken by our merchandising team to track any changes done to the interior or exterior layout, overall design of the store, product layout, sign displays or promotional event information. Photographs are an easy way of visualizing and strategizing how and where products should be located. Keeping track of how and why products and signs are laid out they way they are helps the client to relate back to sales information.

Successful product placement relates to successful sales. For example, if a certain product is not selling well, perhaps there needs to be an adjustment to where that product is being located in the store. Therefore, it is important to see a visualization of how product is placed in the store because it is directly related to how well that product is selling. Photographs are also physical evidence of product placement. It helps you keep track at all times of where your products are located in stores.

At Counter Intelligence, we believe that technology is a key part of any merchandising campaign. The technology we use allows our merchandisers and our clients to get on the same page about your product information and overall merchandising plan. Contact us today to learn more about how we can use our technology to make your merchandising efforts more effective.

Why Do I Need Retail Merchandising?

If you are a vendor whose products routinely end up on a retail sales floor to be sold to the public, you MUST know they are being represented in a way that’s going to maximize your sales.  At the end of the day, your bottom line is always about sales, and if the merchandising of your company’s products isn’t carried out properly those sales will suffer – sometimes dramatically.

What Is Retail Merchandising?

In basic terms, retail merchandising refers to the different actions and strategies that take place in a retail environment to sell products to your potential customers.  The goal of retail merchandising is to generate interest, attract attention and take that customer by the hand and lead him or her to making a purchase.

You might have the best product on the market at the best price, but without proper merchandising, your sales are compromised. When executed well, retail merchandising is the best salesperson you have, because you are using the physical space in a retail store to sell.  The customers never feel pressured to buy anything, yet they simply can’t resist.

Important Elements

Retail merchandising certainly includes more than just one or two different elements, and they must be orchestrated in such a way that they speak to your target market. A retail merchandising company like Counter Intelligence can help you put together the right merchandising strategy to optimize your product’s sales.

Some of the important elements of your strategy include:

  • Execution of an Overall Plan
  • Inventory Control
  • Configuration of Displays
  • Placement of Merchandise
  • Placements of Signage & Graphics

Why You Need Experts

The reason you need experts in control of your merchandising is because you are losing sales if you don’t. You may have of those life-changing products that only come along once in a long while and it may be priced to sell, but if it isn’t merchandised to reflect its benefits, it just isn’t going to sell to its potential. Counter Intelligence can help put your product in the spotlight through proper merchandising and placement on the retail selling floor. Contact us today for all of your merchandising needs!

What is a Planogram?

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important for companies to ensure their products are being displayed in a way that grabs the consumer’s attention. The planogram will help organizations decide how much product to display, where exactly to display each product and overall decide on what is the most visually appealing set up for potential customers. Continue reading “What is a Planogram?”