4 Ways Retail Services Can Improve Sales

A retail merchandising company is essential for increasing any company’s sales potential. Here are just a handful of the ways merchandising services can help affect your bottom line.

Meet Demand of Consumers: One of the most beneficial retail services is inventory control. By having a Counter Intelligence monitor and control your inventory, you can meet consumer demand more efficiently and increase sales. When a company has too much inventory or not enough, they often lose sales and long term customer loyalty. Retail services can offer you planograms, markdowns or price changes that are administered through flexible inventory control technology. This will also allow you to make decisions on how to market your product more effectively to improve sales.
Educate Staff: Retail services like Counter Intelligence can provide you with expert merchandisers who are able to educate staff on the retail floor. Merchandisers understand what products are in high demand and can teach staff about positioning products to increase sales. Having experienced merchandisers teach staff about your product(s) will not only boost employee morale and confidence, but it will result in more efficient and effective product sales. When your customers are more educated on what they buy, they are more likely to return and refer others to your product.
Customer Satisfaction: Customers always appreciate a well-educated staff member, and a clean and inviting environment to shop in. However, it is difficult to attend to all of these small details that aid in consumer satisfaction. Counter Intelligence top priority is to always have your store looking presentable and welcoming and providing your staff with accurate and up to date information.
Store Set Ups and Resets: With consumer’s demands always changing, companies are constantly trying to keep up and be the first to offer consumers the newest and latest trends. However, if your company doesn’t have the manpower to set up attractive displays quickly then consumers want to know that you carry their desired products. This is why retail services are so effective in increasing your bottom line. Counter Intelligence has flexible teams who are able to go into your store and move shelves and product according to new layouts and planograms overnight.
Ready to add retail services into your company’s marketing mix? Call us today at 1-800-459-0565. We’d love to help you improve your sales through our unique approach to retail merchandising.

The Role of Technology in Merchandising Services

Technology plays a crucial role in merchandising. Two of the most important ways in which technology can increase the success of small business merchandising is by keeping track of product information with a Unified Merchandising Experience (UME), and taking photos of the design layout for the interior and/or exterior. Counter Intelligence uses these technological sources to ensure your small business is running smoothly! We want you to be in complete control, and to be informed of all aspects of your business.

Inventory Control

Inventory control is the records of all product stock. Keeping track of inventory is an important role in keeping organization of your products. Our UME is an interface that allows you to access your product information at any time. At Counter Intelligence, we equip all of our merchandisers with a portable tablet, which allows them to update information about your merchandising plan on the go.

UME is essentially a data collection, management and reporting tool allowing the client the ability to view their merchandising services information in complete detail. UME is an easy-to-navigate dashboard, which displays the information graphically. It reports any issues affecting sales, where positive or negative, as well as sales inventory. This interface is extremely advanced, allowing you to track where merchandise is located in retail stores, and which stores are in need of more products.

Everything you need is reported right away. We take pride in being one of the most accurate and communicative merchandising companies in Canada.

Photographs

Photographs are taken by our merchandising team to track any changes done to the interior or exterior layout, overall design of the store, product layout, sign displays or promotional event information. Photographs are an easy way of visualizing and strategizing how and where products should be located. Keeping track of how and why products and signs are laid out they way they are helps the client to relate back to sales information.

Successful product placement relates to successful sales. For example, if a certain product is not selling well, perhaps there needs to be an adjustment to where that product is being located in the store. Therefore, it is important to see a visualization of how product is placed in the store because it is directly related to how well that product is selling. Photographs are also physical evidence of product placement. It helps you keep track at all times of where your products are located in stores.

At Counter Intelligence, we believe that technology is a key part of any merchandising campaign. The technology we use allows our merchandisers and our clients to get on the same page about your product information and overall merchandising plan. Contact us today to learn more about how we can use our technology to make your merchandising efforts more effective.

How Does a Merchandiser Fit Into my Merchandising Plan?

Merchandising Plan
Employing a retail merchandiser is an effective way to ensure your store stays on trend and stocks merchandise that is always in demand. Depending on the size of your company, a merchandiser can fit into your merchandising plan in a variety of ways.

For a smaller company, he or she can handle both buying and merchandising. The merchandiser can help forecast trends and help decide how much of the budget should go towards which items. Continue reading “How Does a Merchandiser Fit Into my Merchandising Plan?”

Why Do I Need Retail Merchandising?

If you are a vendor whose products routinely end up on a retail sales floor to be sold to the public, you MUST know they are being represented in a way that’s going to maximize your sales.  At the end of the day, your bottom line is always about sales, and if the merchandising of your company’s products isn’t carried out properly those sales will suffer – sometimes dramatically.

What Is Retail Merchandising?

In basic terms, retail merchandising refers to the different actions and strategies that take place in a retail environment to sell products to your potential customers.  The goal of retail merchandising is to generate interest, attract attention and take that customer by the hand and lead him or her to making a purchase.

You might have the best product on the market at the best price, but without proper merchandising, your sales are compromised. When executed well, retail merchandising is the best salesperson you have, because you are using the physical space in a retail store to sell.  The customers never feel pressured to buy anything, yet they simply can’t resist.

Important Elements

Retail merchandising certainly includes more than just one or two different elements, and they must be orchestrated in such a way that they speak to your target market. A retail merchandising company like Counter Intelligence can help you put together the right merchandising strategy to optimize your product’s sales.

Some of the important elements of your strategy include:

  • Execution of an Overall Plan
  • Inventory Control
  • Configuration of Displays
  • Placement of Merchandise
  • Placements of Signage & Graphics

Why You Need Experts

The reason you need experts in control of your merchandising is because you are losing sales if you don’t. You may have of those life-changing products that only come along once in a long while and it may be priced to sell, but if it isn’t merchandised to reflect its benefits, it just isn’t going to sell to its potential. Counter Intelligence can help put your product in the spotlight through proper merchandising and placement on the retail selling floor. Contact us today for all of your merchandising needs!

Why You Need Retail Merchandising Services for New Product Launches

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them.

Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are up against in the retail space. Our team has been helping manufacturers and retailers cut-in new products at the retail shelf for more than 20 years. Continue reading “Why You Need Retail Merchandising Services for New Product Launches”

What is a Planogram?

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important for companies to ensure their products are being displayed in a way that grabs the consumer’s attention. The planogram will help organizations decide how much product to display, where exactly to display each product and overall decide on what is the most visually appealing set up for potential customers. Continue reading “What is a Planogram?”

How Inventory Control Can Benefit Your Bottom Line

Inventory tends to move in fluctuations, and it is sometimes difficult to predict the supply needed to meet the demand. This is why it is important to have a strong inventory control system in place.  Inventory control is a critical factor in the profitability of your company. It is one of the main areas where companies can rack up expenses quickly without always realizing it. When you manage your inventory properly, you are able to increase gross profit, lower expenses, and improve efficiency. Continue reading “How Inventory Control Can Benefit Your Bottom Line”

If it is Not on the Shelf, There Are NO Sales!

There is definite truth in the old adage: if it is not on the shelf, there are no sales. This simple statement is a universal truth of retailing, and yet the issue of out-of-stocks (OOS) continues to plague manufacturers and retailers alike.

There are many reasons for the problem of out-of-stock products: Continue reading “If it is Not on the Shelf, There Are NO Sales!”

Product Execution: The Key to Success for Any Merchandising Program

Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment.

Interestingly, one recent study found that unit sales rose 29 percent and dollar sales rose almost 30 percent when an efficient merchandising program is used to ensure product is always stocked and ready for sale. That is convincing evidence to suggest that an investment in executing consistent product placement is a worthwhile and cost effective endeavor. Continue reading “Product Execution: The Key to Success for Any Merchandising Program”

Counter Intelligence Merchandising Technology

Counter Intelligence is not only a merchandising Company but is also a communication company.  Communication is paramount and any issues at the retail level, whether positive or negative, must be reported back to the client real time or there is no real value to the service.

And how does Counter Intelligence leverage the power of up-to-date communication? Through our innovative technology. Continue reading “Counter Intelligence Merchandising Technology”