The Role of Technology in Merchandising Services

Technology plays a crucial role in merchandising. Two of the most important ways in which technology can increase the success of small business merchandising is by keeping track of product information with a Unified Merchandising Experience (UME), and taking photos of the design layout for the interior and/or exterior. Counter Intelligence uses these technological sources to ensure your small business is running smoothly! We want you to be in complete control, and to be informed of all aspects of your business.

Inventory Control

Inventory control is the records of all product stock. Keeping track of inventory is an important role in keeping organization of your products. Our UME is an interface that allows you to access your product information at any time. At Counter Intelligence, we equip all of our merchandisers with a portable tablet, which allows them to update information about your merchandising plan on the go.

UME is essentially a data collection, management and reporting tool allowing the client the ability to view their merchandising services information in complete detail. UME is an easy-to-navigate dashboard, which displays the information graphically. It reports any issues affecting sales, where positive or negative, as well as sales inventory. This interface is extremely advanced, allowing you to track where merchandise is located in retail stores, and which stores are in need of more products.

Everything you need is reported right away. We take pride in being one of the most accurate and communicative merchandising companies in Canada.

Photographs

Photographs are taken by our merchandising team to track any changes done to the interior or exterior layout, overall design of the store, product layout, sign displays or promotional event information. Photographs are an easy way of visualizing and strategizing how and where products should be located. Keeping track of how and why products and signs are laid out they way they are helps the client to relate back to sales information.

Successful product placement relates to successful sales. For example, if a certain product is not selling well, perhaps there needs to be an adjustment to where that product is being located in the store. Therefore, it is important to see a visualization of how product is placed in the store because it is directly related to how well that product is selling. Photographs are also physical evidence of product placement. It helps you keep track at all times of where your products are located in stores.

At Counter Intelligence, we believe that technology is a key part of any merchandising campaign. The technology we use allows our merchandisers and our clients to get on the same page about your product information and overall merchandising plan. Contact us today to learn more about how we can use our technology to make your merchandising efforts more effective.

Why You Need Retail Merchandising Services for New Product Launches

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them.

Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are up against in the retail space. Our team has been helping manufacturers and retailers cut-in new products at the retail shelf for more than 20 years. Continue reading “Why You Need Retail Merchandising Services for New Product Launches”

How Inventory Control Can Benefit Your Bottom Line

Inventory tends to move in fluctuations, and it is sometimes difficult to predict the supply needed to meet the demand. This is why it is important to have a strong inventory control system in place.  Inventory control is a critical factor in the profitability of your company. It is one of the main areas where companies can rack up expenses quickly without always realizing it. When you manage your inventory properly, you are able to increase gross profit, lower expenses, and improve efficiency. Continue reading “How Inventory Control Can Benefit Your Bottom Line”

Product Execution: The Key to Success for Any Merchandising Program

Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment.

Interestingly, one recent study found that unit sales rose 29 percent and dollar sales rose almost 30 percent when an efficient merchandising program is used to ensure product is always stocked and ready for sale. That is convincing evidence to suggest that an investment in executing consistent product placement is a worthwhile and cost effective endeavor. Continue reading “Product Execution: The Key to Success for Any Merchandising Program”