A retail merchandising company is essential for increasing any company’s sales potential. Here are just a handful of the ways merchandising services can help affect your bottom line.
Meet Demand of Consumers: One of the most beneficial retail services is inventory control. By having a Counter Intelligence monitor and control your inventory, you can meet consumer demand more efficiently and increase sales. When a company has too much inventory or not enough, they often lose sales and long term customer loyalty. Retail services can offer you planograms, markdowns or price changes that are administered through flexible inventory control technology. This will also allow you to make decisions on how to market your product more effectively to improve sales.
Educate Staff: Retail services like Counter Intelligence can provide you with expert merchandisers who are able to educate staff on the retail floor. Merchandisers understand what products are in high demand and can teach staff about positioning products to increase sales. Having experienced merchandisers teach staff about your product(s) will not only boost employee morale and confidence, but it will result in more efficient and effective product sales. When your customers are more educated on what they buy, they are more likely to return and refer others to your product.
Customer Satisfaction: Customers always appreciate a well-educated staff member, and a clean and inviting environment to shop in. However, it is difficult to attend to all of these small details that aid in consumer satisfaction. Counter Intelligence top priority is to always have your store looking presentable and welcoming and providing your staff with accurate and up to date information.
Store Set Ups and Resets: With consumer’s demands always changing, companies are constantly trying to keep up and be the first to offer consumers the newest and latest trends. However, if your company doesn’t have the manpower to set up attractive displays quickly then consumers want to know that you carry their desired products. This is why retail services are so effective in increasing your bottom line. Counter Intelligence has flexible teams who are able to go into your store and move shelves and product according to new layouts and planograms overnight.
Ready to add retail services into your company’s marketing mix? Call us today at 1-800-459-0565. We’d love to help you improve your sales through our unique approach to retail merchandising.
If you are a vendor whose products routinely end up on a retail sales floor to be sold to the public, you MUST know they are being represented in a way that’s going to maximize your sales. At the end of the day, your bottom line is always about sales, and if the merchandising of your company’s products isn’t carried out properly those sales will suffer – sometimes dramatically.
What Is Retail Merchandising?
In basic terms, retail merchandising refers to the different actions and strategies that take place in a retail environment to sell products to your potential customers. The goal of retail merchandising is to generate interest, attract attention and take that customer by the hand and lead him or her to making a purchase.
You might have the best product on the market at the best price, but without proper merchandising, your sales are compromised. When executed well, retail merchandising is the best salesperson you have, because you are using the physical space in a retail store to sell. The customers never feel pressured to buy anything, yet they simply can’t resist.
Retail merchandising certainly includes more than just one or two different elements, and they must be orchestrated in such a way that they speak to your target market. A retail merchandising company like Counter Intelligence can help you put together the right merchandising strategy to optimize your product’s sales.
Some of the important elements of your strategy include:
- Execution of an Overall Plan
- Inventory Control
- Configuration of Displays
- Placement of Merchandise
- Placements of Signage & Graphics
Why You Need Experts
The reason you need experts in control of your merchandising is because you are losing sales if you don’t. You may have of those life-changing products that only come along once in a long while and it may be priced to sell, but if it isn’t merchandised to reflect its benefits, it just isn’t going to sell to its potential. Counter Intelligence can help put your product in the spotlight through proper merchandising and placement on the retail selling floor. Contact us today for all of your merchandising needs!
New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them.
Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are up against in the retail space. Our team has been helping manufacturers and retailers cut-in new products at the retail shelf for more than 20 years. Continue reading “Why You Need Retail Merchandising Services for New Product Launches”
There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising. It is important for companies to ensure their products are being displayed in a way that grabs the consumer’s attention. The planogram will help organizations decide how much product to display, where exactly to display each product and overall decide on what is the most visually appealing set up for potential customers. Continue reading “What is a Planogram?”
You may not know this, but how you display the merchandise in your store has a lot to do with how much you sell. It’s not just about having quality products, but how you show your consumers this quality.
Many consumers say that despite the great prices, they hate looking through big department stores because there is so much to look through and sometimes it’s just overwhelming. These consumers appreciate a well-merchandised store and are attracted to great displays. Your merchandising campaign should draw them in. They may see a purse that they did intend on buying but as it sits next to the well-dressed mannequin they begin to visualize themselves having it. It is this strategic merchandising intelligence that can turn a non-buyer into a quick spender. Continue reading “Technology, Service & Communication: How Counter Intelligence Can Help Sell Your Products”
Inventory tends to move in fluctuations, and it is sometimes difficult to predict the supply needed to meet the demand. This is why it is important to have a strong inventory control system in place. Inventory control is a critical factor in the profitability of your company. It is one of the main areas where companies can rack up expenses quickly without always realizing it. When you manage your inventory properly, you are able to increase gross profit, lower expenses, and improve efficiency. Continue reading “How Inventory Control Can Benefit Your Bottom Line”
There is definite truth in the old adage: if it is not on the shelf, there are no sales. This simple statement is a universal truth of retailing, and yet the issue of out-of-stocks (OOS) continues to plague manufacturers and retailers alike.
There are many reasons for the problem of out-of-stock products: Continue reading “If it is Not on the Shelf, There Are NO Sales!”
Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment.
Interestingly, one recent study found that unit sales rose 29 percent and dollar sales rose almost 30 percent when an efficient merchandising program is used to ensure product is always stocked and ready for sale. That is convincing evidence to suggest that an investment in executing consistent product placement is a worthwhile and cost effective endeavor. Continue reading “Product Execution: The Key to Success for Any Merchandising Program”
For 2013, Counter Intelligence will introduce Report Traiting. Counter Intelligence will have the ability to customize our client’s reports to be store specific for each merchandising program.
With Report Traiting, our merchandisers can provide a more efficient and effective service. Our traiting system allows us to track product movements and inventory turnover so that you can allocate shelf space to meet the demands of your customers in each individual store. Custom Report Traiting will help you make decisions about how best to merchandise your product. Continue reading “Report Traiting From Counter Intelligence”
Counter Intelligence is not only a merchandising Company but is also a communication company. Communication is paramount and any issues at the retail level, whether positive or negative, must be reported back to the client real time or there is no real value to the service.
And how does Counter Intelligence leverage the power of up-to-date communication? Through our innovative technology. Continue reading “Counter Intelligence Merchandising Technology”