What is a Planogram?

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising. ┬áIt is important for companies to ensure their products are being displayed in a way that grabs the consumer’s attention. The planogram will help organizations decide how much product to display, where exactly to display each product and overall decide on what is the most visually appealing set up for potential customers. Continue reading “What is a Planogram?”