You may not know this, but how you display the merchandise in your store has a lot to do with how much you sell. It’s not just about having quality products, but how you show your consumers this quality.
Many consumers say that despite the great prices, they hate looking through big department stores because there is so much to look through and sometimes it’s just overwhelming. These consumers appreciate a well-merchandised store and are attracted to great displays. Your merchandising campaign should draw them in. They may see a purse that they did intend on buying but as it sits next to the well-dressed mannequin they begin to visualize themselves having it. It is this strategic merchandising intelligence that can turn a non-buyer into a quick spender. Continue reading “Technology, Service & Communication: How Counter Intelligence Can Help Sell Your Products”