Technology, Service & Communication: How Counter Intelligence Can Help Sell Your Products

March 15, 2013

You may not know this, but how you display the merchandise in your store has a lot to do with how much you sell. It’s not just about having quality products, but how you show your consumers this quality.

Many consumers say that despite the great prices, they hate looking through big department stores because there is so much to look through and sometimes it’s just overwhelming. These consumers appreciate a well-merchandised store and are attracted to great displays. Your merchandising campaign should draw them in. ¬†They may see a purse that they did intend on buying but as it sits next to the well-dressed mannequin they begin to visualize themselves having it. It is this strategic merchandising intelligence that can turn a non-buyer into a quick spender.

A merchandising service like Counter Intelligence is an important part of the puzzle when it comes to setting up your retail space. Our experts can help you optimize your store space, and display your products in a way that shows them off. Consumers like easy, so make it easy for them to see and understand the product.

With Counter Intelligence you will not only get a well-merchandised space on the retail floor, but also our industry-leading technology that can add even more value to our service. The technology services we offer include online interfaces that allow you to access your product merchandising information at any time, 24/7 customer support and portable tablets that allow for constant communication with your Counter Intelligence merchandiser. By monitoring your merchandising plan and products closely through this technology, you can see what is working and what needs to change. By identifying areas of improvement, you can quickly make changes and get your products sold. The constant monitoring and expertise of the merchandiser will help increase your profits at the end of the day!

Ultimately, shopping is a psychological experience. Consumers behave in response to advertisements, marketing efforts and personal emotions. By using Counter Intelligence’s combination of technology and merchandising expertise, you can connect with consumers and sell more products. Call us today at 1-800-459-0565 for more information about our services.