New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them. Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are …
Why You Need Retail Merchandising Services for New Product Launches Read More »
There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising. It is important …
Some store owners are lucky. Lucky in the sense that their in-store team is so proud of the brand they represent that they passionately get involved in their work to ensure that they’re literally living the brand at work. They take the concept of being ‘brand ambassadors’ to the next level. Nike, Lush, Apple and …
Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not only right at that stage of planning but also during the execution phase. These challenges vary in nature. One of the common problems merchandisers come across is a lack of reporting and data. Sometimes it’s …
Retail Realities to Plan Merchandising Strategies. Read More »
Visual merchandising is one of the most important factors that can help a business generate desirable revenue. Those who fail to understand its effectiveness in bringing in more sales, in fact do end up having fewer sales. Visual merchandising helps you develop a unique business identity and brand, differentiating yourself from your competition. One must …
Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across countries owing to differences in culture and adaptation level of environmental stimuli, and the effects of store environment on service quality assessment and shopping behaviors vary with consumers’ shopping experience with a store. It’s imperative …
(This is part 2. Part 3 next month) In the first part of our merchandising series we had created a preface to how you could capitalize on making your store atmosphere more welcoming. In this second part we would break it down for you further. Let’s talk about store themes. Most of the time people …
Visual merchandising’s (VM) reach is expanding whereas it’s not just limited to more conventional and traditional ways followed by merchandisers for decades. It’s a false conception that it’s only limited to fashion and clothing stores. Visual merchandising encircles everything from the façade of the store to how the products are displayed within the retail space, …
SIMPLICITY, SIGNAGE, SORTING: SIGNS OF SOARING SUCCESS Retailers have been scratching their brains for ages on this most fundamental of questions: What makes the most impact on our sales and customers? The way a customer interacts with your products in-store obviously means a lot in how this interaction will yield and convert into a sale. …
Marketing, rent, inventory, utilities, staffing, etc. are ‘serious’ expenses, while merchandising and display are ‘frills’. You couldn’t be more wrong! There are more choices out there for consumers than ever before. In this cut-throat environment, how will you grab your share of customer attention? Well, you’ve secured that highly sought, competitive location with the most …
