merchandising

Importance of Merchandising

Marketing, rent, inventory, utilities, staffing, etc. are ‘serious’ expenses, while merchandising and display are ‘frills’. You couldn’t be more wrong! There are more choices out there for consumers than ever before. In this cut-throat environment, how will you grab your share of customer attention? Well, you’ve secured that highly sought, competitive location with the most …

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Product Execution: The Key to Success for Any Merchandising Program

Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment. Interestingly, one recent study found that unit sales rose 29 percent and …

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Report Traiting From Counter Intelligence

For 2013, Counter Intelligence will introduce Report Traiting. Counter Intelligence will have the ability to customize our client’s reports to be store specific for each merchandising program. With Report Traiting, our merchandisers can provide a more efficient and effective service. Our traiting system allows us to track product movements and inventory turnover so that you …

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Counter Intelligence Proudly Participates in the Ride to Conquer Cancer

The Ride to Conquer Cancer has become a focal point in my life and continues to be something I look forward to every year. This June will be my 6th year participating in the ride. Each year the ride becomes a more emotional experience! Having been through 3 treatments of chemotherapy over the past 10 …

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Four Issues that Could be Affecting Your Sales on the Retail Floor

When it comes to retail sales in any industry, the merchandising company you’ve hired is a crucial factor to ensure your products are well represented on the sales floor.   Basically, if your business doesn’t have a sound merchandising system in place, you are leaving potential sales out on the floor, day after day after …

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