New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them. Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are …
Why You Need Retail Merchandising Services for New Product Launches Read More »
There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising. It is important …
A retail merchandising company is essential for increasing any company’s sales potential. Here are just a handful of the ways merchandising services can help affect your bottom line. Meet Demand of Consumers One of the most beneficial retail services is inventory control. By having a Counter Intelligence monitor and control your inventory, you can meet …
If you are a vendor whose products routinely end up on a retail sales floor to be sold to the public, you MUST know they are being represented in a way that’s going to maximize your sales. At the end of the day, your bottom line is always about sales, and if the merchandising of …
You may not know this, but how you display the merchandise in your store has a lot to do with how much you sell. It’s not just about having quality products, but how you show your consumers this quality. Many consumers say that despite the great prices, they hate looking through big department stores because …
Inventory tends to move in fluctuations, and it is sometimes difficult to predict the supply needed to meet the demand. This is why it is important to have a strong inventory control system in place. Inventory control is a critical factor in the profitability of your company. It is one of the main areas where …
How Inventory Control Can Benefit Your Bottom Line Read More »
There is definite truth in the old adage: if it is not on the shelf, there are no sales. This simple statement is a universal truth of retailing, and yet the issue of out-of-stocks (OOS) continues to plague manufacturers and retailers alike. There are many reasons for the problem of out-of-stock products:
Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment. Interestingly, one recent study found that unit sales rose 29 percent and …
Product Execution: The Key to Success for Any Merchandising Program Read More »
For 2013, Counter Intelligence will introduce Report Traiting. Counter Intelligence will have the ability to customize our client’s reports to be store specific for each merchandising program. With Report Traiting, our merchandisers can provide a more efficient and effective service. Our traiting system allows us to track product movements and inventory turnover so that you …
Counter Intelligence is not only a merchandising Company but is also a communication company. Communication is paramount and any issues at the retail level, whether positive or negative, must be reported back to the client in real-time or there is no real value to the service. And how does Counter Intelligence leverage the power of …
