retail merchandiser

Why You Need Retail Merchandising Services for New Product Launches

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them. Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are …

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What is a Planogram?

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important …

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Technology, Service & Communication: How Counter Intelligence Can Help Sell Your Products

You may not know this, but how you display the merchandise in your store has a lot to do with how much you sell. It’s not just about having quality products, but how you show your consumers this quality. Many consumers say that despite the great prices, they hate looking through big department stores because …

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If it is Not on the Shelf, There Are NO Sales!

There is definite truth in the old adage: if it is not on the shelf, there are no sales. This simple statement is a universal truth of retailing, and yet the issue of out-of-stocks (OOS) continues to plague manufacturers and retailers alike. There are many reasons for the problem of out-of-stock products:

Product Execution: The Key to Success for Any Merchandising Program

Ask any merchandising professional, and they will tell you that the key to a successful display is how quickly and frequently the product makes it out onto the sales floor. Retailer compliance is probably the biggest obstacle to maximizing your return on investment. Interestingly, one recent study found that unit sales rose 29 percent and …

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Report Traiting From Counter Intelligence

For 2013, Counter Intelligence will introduce Report Traiting. Counter Intelligence will have the ability to customize our client’s reports to be store specific for each merchandising program. With Report Traiting, our merchandisers can provide a more efficient and effective service. Our traiting system allows us to track product movements and inventory turnover so that you …

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