technology

Why You Need Retail Merchandising Services for New Product Launches

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them. Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are …

Why You Need Retail Merchandising Services for New Product Launches Read More »

What is a Planogram?

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important …

What is a Planogram? Read More »

The Role of Technology in Merchandising Services

Technology plays a crucial role in merchandising. Two of the most important ways in which technology can increase the success of small business merchandising is by keeping track of product information with a Unified Merchandising Experience (UME) and taking photos of the design layout for the interior and/or exterior. Counter Intelligence uses these technological sources …

The Role of Technology in Merchandising Services Read More »

Technology, Service & Communication: How Counter Intelligence Can Help Sell Your Products

You may not know this, but how you display the merchandise in your store has a lot to do with how much you sell. It’s not just about having quality products, but how you show your consumers this quality. Many consumers say that despite the great prices, they hate looking through big department stores because …

Technology, Service & Communication: How Counter Intelligence Can Help Sell Your Products Read More »

If it is Not on the Shelf, There Are NO Sales!

There is definite truth in the old adage: if it is not on the shelf, there are no sales. This simple statement is a universal truth of retailing, and yet the issue of out-of-stocks (OOS) continues to plague manufacturers and retailers alike. There are many reasons for the problem of out-of-stock products:

Report Traiting From Counter Intelligence

For 2013, Counter Intelligence will introduce Report Traiting. Counter Intelligence will have the ability to customize our client’s reports to be store specific for each merchandising program. With Report Traiting, our merchandisers can provide a more efficient and effective service. Our traiting system allows us to track product movements and inventory turnover so that you …

Report Traiting From Counter Intelligence Read More »

Scroll to Top