If you are a vendor whose products routinely end up on a retail sales floor to be sold to the public, you MUST know they are being represented in a way that’s going to maximize your sales. At the end of the day, your bottom line is always about sales, and if the merchandising of your company’s products isn’t carried out properly those sales will suffer – sometimes dramatically.
In basic terms, retail merchandising refers to the different actions and strategies that take place in a retail environment to sell products to your potential customers. The goal of retail merchandising is to generate interest, attract attention, and take that customer by the hand and lead him or her to making a purchase.
You might have the best product on the market at the best price, but without proper merchandising, your sales are compromised. When executed well, retail merchandising is the best salesperson you have, because you are using the physical space in a retail store to sell. The customers never feel pressured to buy anything, yet they simply can’t resist.
Retail merchandising certainly includes more than just one or two different elements, and they must be orchestrated in such a way that they speak to your target market. A retail merchandising company like Counter Intelligence can help you put together the right merchandising strategy to optimize your product’s sales.
Some of the important elements of your strategy include:
The reason you need experts in control of your merchandising is that you are losing sales if you don’t. You may have of those life-changing products that only come along once in a long while and it may be priced to sell, but if it isn’t merchandised to reflect its benefits, it just isn’t going to sell to its potential. Counter Intelligence can help put your product in the spotlight through proper merchandising and placement on the retail selling floor. Contact us today for all of your merchandising needs!