What is a Planogram?

June 29, 2019

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important for companies to ensure their products are being displayed in a way that grabs the consumer’s attention. The planogram will help organizations decide how much product to display, where exactly to display each product and overall decide on what is the most visually appealing set up for potential customers.

CounterIntel Visual Merchandising

February 23, 2017

Some store owners are lucky. Lucky in the sense that their in-store team is so proud of the brand they represent that they passionately get involved in their work to ensure that they’re literally living the brand at work.

Retail Realities to Plan Merchandising Strategies.

February 7, 2017

Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not only right at that stage of planning but also during the execution phase.

How to Increase Sales with Merchandising

December 20, 2016

Visual merchandising is one of the most important factors that can help a business generate desirable revenue. Those who fail to understand its effectiveness in bringing in more sales, in fact do end up having fewer sales.

Visual merchandising Part 3

October 26, 2016

Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across countries owing to differences in culture and adaptation level of environmental stimuli, and the effects of store environment on service quality assessment and shopping behaviors vary with consumers’ shopping experience with a store.