What is Visual Merchandising in a Retail Store?

June 6, 2020

Have you seen a dummy dressed exquisitely at a store? If so, then you might be surprised to know that it’s a marketing strategy known as visual merchandising. This unique way of displaying the clothes in retail stores helps in building a perfectly vivid image in the audience’s mind, which ultimately evokes a sense of desire and interest regarding the product being sold. This three-dimensional display strategy aims to maximize sales.

After Effects Of The COVID 19

May 20, 2020

COVID 19 has affected not only businesses but has also impacted the buying and shopping behavior of the target market. After pandemic will be over, we will be exposed to a much different world, as compared to prior to the pandemic. Businesses are facing challenges and this is because of the alteration in the economic and partnership landscape.

Why You Need Retail Merchandising Services for New Product Launches

July 5, 2019

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them.

What is a Planogram?

June 29, 2019

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important for companies to ensure their products are being displayed in a way that grabs the consumer’s attention. The planogram will help organizations decide how much product to display, where exactly to display each product and overall decide on what is the most visually appealing set up for potential customers.

CounterIntel Visual Merchandising

February 23, 2017

Some store owners are lucky. Lucky in the sense that their in-store team is so proud of the brand they represent that they passionately get involved in their work to ensure that they’re literally living the brand at work.