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What should a budding brand do to get first-hand experience and exposure to the potential of the business? The solution is to establish a retail store modular set-ups. This is a litmus test that helps in understanding the market, introducing the brand name to the customers or consumers, and selling the merchandise. But the competition …

All you need to know about Modular Retail Stores and How to Increase relevant walk-ins Read More »

With the rise of digital marketing and online business platforms, the brick and mortar businesses and practices are changing. One should not be surprised to know that many businesses have shut down the operations of the stores that don’t give them lucrative or desirable revenues. Merchandising has changed as well; now, every merchandiser is going …

What Role does Merchandising Technologies play in a Retailer’s Strategies Read More »

Have you seen a dummy dressed exquisitely at a store? If so, then you might be surprised to know that it’s a marketing strategy known as visual merchandising. This unique way of displaying the clothes in retail stores helps in building a perfectly vivid image in the audience’s mind, which ultimately evokes a sense of …

What is Visual Merchandising in a Retail Store? Read More »

Some store owners are lucky. Lucky in the sense that their in-store team is so proud of the brand they represent that they passionately get involved in their work to ensure that they’re literally living the brand at work. They take the concept of being ‘brand ambassadors’ to the next level. Nike, Lush, Apple and …

CounterIntel Visual Merchandising Read More »

Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not only right at that stage of planning but also during the execution phase. These challenges vary in nature. One of the common problems merchandisers come across is a lack of reporting and data. Sometimes it’s …

Retail Realities to Plan Merchandising Strategies. Read More »

Visual merchandising is one of the most important factors that can help a business generate desirable revenue. Those who fail to understand its effectiveness in bringing in more sales, in fact do end up having fewer sales. Visual merchandising helps you develop a unique business identity and brand, differentiating yourself from your competition. One must …

How to Increase Sales with Merchandising Read More »

Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across countries owing to differences in culture and adaptation level of environmental stimuli, and the effects of store environment on service quality assessment and shopping behaviors vary with consumers’ shopping experience with a store. It’s imperative …

Visual merchandising Part 3 Read More »