Visual merchandising Part 3

Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across countries owing to differences in culture and adaptation level of environmental stimuli, and the effects of store environment on service quality assessment and shopping behaviors vary with consumers’ shopping experience with a store. It’s imperative …

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Visual Merchandising

Visual merchandising’s (VM) reach is expanding whereas it’s not just limited to more conventional and traditional ways followed by merchandisers for decades. It’s a false conception that it’s only limited to fashion and clothing stores. Visual merchandising encircles everything from the façade of the store to how the products are displayed within the retail space, …

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Retail Tips

SIMPLICITY, SIGNAGE, SORTING: SIGNS OF SOARING SUCCESS Retailers have been scratching their brains for ages on this most fundamental of questions: What makes the most impact on our sales and customers? The way a customer interacts with your products in-store obviously means a lot in how this interaction will yield and convert into a sale. …

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Importance of Merchandising

Marketing, rent, inventory, utilities, staffing, etc. are ‘serious’ expenses, while merchandising and display are ‘frills’. You couldn’t be more wrong! There are more choices out there for consumers than ever before. In this cut-throat environment, how will you grab your share of customer attention? Well, you’ve secured that highly sought, competitive location with the most …

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Retail Counter Displays

There are many ways visual merchandising plays its role for retailers to catch their customers’ attention to help them make the right buying decision. The last point where a customer comes to after having made the purchase is the checkout counter. Retailers all over the world use different executions of visual merchandising at the counter …

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Celebrating 20 Years of Merchandising Excellence

April 16th marked the 20th anniversary of Counter Intelligence Merchandising. Headquartered in Concord, Ontario, the company has established itself as an expert in the Canadian retail industry and a trusted partner to retailers looking for merchandising solutions. The team behind Counter Intelligence take pride in their projects. With their ability to increase the brand visibility …

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