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How Retailers are Adapting to the Customer and Technology Trends

Today, customers are very much exposed to what’s new in the market and which retailer is offering the best deals and discounts. For retailers, it has become a challenging task to adapt to the changing needs and demands of the customers. In short, customers are now tech-friendly and rely massively on the technological ease that …

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All you need to know about Modular Retail Stores and How to Increase relevant walk-ins

What should a budding brand do to get first-hand experience and exposure to the potential of the business? The solution is to establish a retail store modular set-ups. This is a litmus test that helps in understanding the market, introducing the brand name to the customers or consumers, and selling the merchandise. But the competition …

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What Role does Merchandising Technologies play in a Retailer’s Strategies

With the rise of digital marketing and online business platforms, the brick and mortar businesses and practices are changing. One should not be surprised to know that many businesses have shut down the operations of the stores that don’t give them lucrative or desirable revenues. Merchandising has changed as well; now, every merchandiser is going …

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Why You Need Retail Merchandising Services for New Product Launches

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there looking for new products to try? You’ve got to make your product visible to them. Retail merchandising professionals such as Counter Intelligence Merchandising Inc. know the kind of odds that your company’s new products are …

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What is a Planogram?

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising.  It is important …

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