Today, customers are very much exposed to what’s new in the market and which retailer is offering the best deals and discounts. For retailers, it has become a challenging task to adapt to the changing needs and demands of the customers. In short, customers are now tech-friendly and rely massively on the technological ease that …
How Retailers are Adapting to the Customer and Technology Trends Read More »
There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and market them, but also spend time ensuring their products are properly displayed on the retail floor. This is where a planogram comes into play. Planograms are like a tool for visual merchandising. It is important …
(This is part 2. Part 3 next month) In the first part of our merchandising series we had created a preface to how you could capitalize on making your store atmosphere more welcoming. In this second part we would break it down for you further. Let’s talk about store themes. Most of the time people …
Visual merchandising’s (VM) reach is expanding whereas it’s not just limited to more conventional and traditional ways followed by merchandisers for decades. It’s a false conception that it’s only limited to fashion and clothing stores. Visual merchandising encircles everything from the façade of the store to how the products are displayed within the retail space, …
Technology plays a crucial role in merchandising. Two of the most important ways in which technology can increase the success of small business merchandising is by keeping track of product information with a Unified Merchandising Experience (UME) and taking photos of the design layout for the interior and/or exterior. Counter Intelligence uses these technological sources …
The Role of Technology in Merchandising Services Read More »
Employing a retail merchandiser is an effective way to ensure your store stays on trend and stocks merchandise that is always in demand. Depending on the size of your company, a merchandiser can fit into your merchandising plan in a variety of ways. For a smaller company, he or she can handle both buying and …
How does a Merchandiser Fit Into my Merchandising Plan? Read More »
